The INITIATE Program is LIVE

For driven individuals who want to train with purpose and build real strength...

Here’s how the Initiate Program, a simple and structured training system can help you build a stronger, more capable body in just 10 weeks. No more wasting time on random workouts or hype-based training plans.

If you’re experiencing any of the following, this might be right for you:

• You’re stuck jumping between workouts with no real structure

• You’ve hit a plateau and aren’t sure how to move forward

• You’re strong but lack movement quality and consistency

• You’re new to training and want to start the right way

• You feel like your training lacks purpose and direction

After years of coaching elite athletes and high-performing professionals, I saw the same patterns show up: inconsistent structure, poor movement habits, and a lack of long-term focus. I built Initiate as a way to address that — to give people a clear, tested foundation for sustainable strength.

The Initiate Program is built around linear periodization, intentional structure, and mastering the fundamentals — all delivered through a clean, repeatable 4-day/week program. No gimmicks. Just strength that holds up over time.

Here’s what you can expect to experience after running Initiate:

• Improved strength across all 7 foundational movement patterns

• Better control, movement quality, and overall durability

• Increased work capacity and stamina without burning out

• Renewed confidence in the gym and in your own process

• A sense of clarity — knowing your training actually has direction

What You Get:

• 10-week program with 4 structured training days per week
  So you can progress without second-guessing your workouts

• Full TrainHeroic delivery + exercise video demos
  So you can follow with precision and confidence

• Weekly mindset cues and mobility prep included
  So you stay focused, healthy, and consistent

• Progressive loading, strategic deload (Week 5)
  So you avoid burnout and build resilience

• Coach support and programming philosophy rooted in performance
  So you feel like you’re training, not just exercising

👉 Join the INITIATE Program Now

How it Works:

1. Sign up via TrainHeroic (link in bio or email)

2. Access your full program, video demos, and RPE key

3. Train 4x/week — Upper/Lower/Upper/Lower

4. Track your progress and reflect weekly with mindset cues

5. Complete all 10 weeks and move into advanced training or coaching

🎯 Ready to get started?

👉 Click here to join Initiate and begin your foundation

Common Questions:

• Do I need a gym? Yes — access to basic weights, cables, and a rack setup is ideal.

• Is this beginner-friendly? Absolutely. It’s designed to meet you where you are and build up.

• Will I have access to a coach? The program is pre-built, but includes mindset cues and full demos from me. For coaching, reach out for 1:1 options.

Get in, Get better.

The foundation you build now supports everything that comes next.
Click here to get started with INITIATE.
Train with purpose. Stay ready.

—Femi
Founder, Club HPL

🎉 Newsletter Exclusive:

Get 25% off as a subscriber

As a thank you for being part of the Club HPL community, enjoy 25% off your enrollment in INITIATE. Use code INITIATE25 at checkout.